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Three men fresh off a flight from Denver walk into the De Soleil South Beach lobby and say to the concierge, “Which way to the mancation?” While it may sound like a punchline in search of a joke, it's actually the latest craze in the hospitality industry, and two South Beach hoteliers are capitalizing on the trend—the De Soleil South Beach’s Gene Grabarnick and Ronald Molko. Grabarnick has described mancationers as a group of male friends, whose ties may go back as far as childhood or college, seeking a high-end, luxury getaway experience. And Grabarnick is eager to share his own mancation knowledge—be it driving around in exotic cars, puffing on hand-rolled cigars, even sipping champagne in a rooftop hot tub—to The De Soleil South Beach’s overall concept and services. |
In bringing all of his favorite travel elements to the hotel, located on Ocean Drive and Collins Avenue, Grabarnick was sure to include amenities like Mercedes-Benz 500S house cars, 24-hour concierge and butler services and 27 private 700-square-foot rooftop terraces with wet bars, hot tubs, sound systems and a retractable canopy. Much like its treatments, services and specialties, The De Soleil, which opened in December, is all about exceeding guest’s expectations. As the first totally new-build hotel in Miami Beach’s Art Deco District since the ‘50s, The De Soleil took a top-of-the-line approach to the décor and amenities, including the overall architectural design by Arquitectonica. Each of the 80 suites comes equipped with its own balcony, making it the first hotel in the area to offer this feature. The hotel also offers 27 impressively plush penthouse rooms with spiral staircases. |
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For the select few (and by select, we mean those who drive shiny, top-notch chick magnets) the hotel offers overnight car-sitting complete with a personal valet who will watch over your vehicle from sundown to sunup in the hotel’s onsite parking garage. All to help ease the guest’s mind about the security of their beloved auto. Precisely the kind of velvet rope behavior you’d expect from a South Beach hotel. On top of its macho amenities, the De Soleil also taps into a man’s softer side with rooftop terrace spa therapy like the Hot Tub Detox, a treatment complete with massages, eye packs, Italian mud packs and ultimate repose to guests yearning for a little R&R. The Hot Tub Detox, a De Soleil signature service, lasts 75 to 150 minutes and includes a dip in a tub full of natural goodness like atomized sea water, olive oil and silk powder, which exports the body’s toxins and imports skin rejuvenation. It’s the perfect indulgence after a wild romp on South Beach’s infamous grownup playground. From the glass-bottom pool to Table 8 Restaurant & Lounge, The De Soleil brings a South Beach twist to the brand.
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But what guy getaway would be complete without a sweet ride? The De Soleil boasts luxury car rentals with makes like Lamborghini, Porsche and Bentley. And for those who bring their own cars along for the trip, The De Soleil also presents nightly car turn-down services, which include an overall car spa pampering experience. Instead of getting a mint on your pillow, boys can expect a treat daily on their car’s front seat. The arrival of the De Soleil South Beach marks yet another high-end hotel entering the South Florida scene. Since 2003, hotels like the Ritz-Carlton South Beach, W South Beach, the Hotel Victor, the Gansevoort and the Mondrian have either opened or announced plans for a South Beach presence. These hotels represent the upper echelon of hotels, and the De Soleil South Beach continued that tradition most recently during Miami Beach's Art Basel. The hotel provided its guests with custom itineraries based on each guest's preferred interests, from researching artists to pricing out shipping for art purchased, Ambassador’s were at the beck and call of visitors interested in experiencing Art Basel to the fullest. It’s premier services like these that will insure the De Soleil South Beach remains among Miami Beach's elite hotels.
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