Mercedes Benz Fashion Week Swim in Miami Beach
Here are the scheduled show times for this week’s Mercedes Benz Fashion Week Swim…
Wednesday, July 15, 2009
Boheme Boutiques, Poolside (6:00PM)
Contact: Lisa Silhanek (silhan.2@aol.com)
Celebrities Expected: Gary Hall (Olympic Swimmer and Medalist)
Boheme Boutique is proud to have the privilege to show the feel and ambience of their store and the labels that they carry, all which go along with the Bohemian theme
The owner travels all over the world to find different merchandise and to portray the very Bohemian chic feeling found in their five locations in Miami
Official Kick Off Party, The Raleigh (7:00PM-9:00PM)
Ocean Drive Party hosted by Cover Model Nicole Trunfio, Nikki Beach (9:00PM-11:00PM)
Thursday, July 16, 2009
Tibi, Cabaña Grande (7:00PM)
Contact: Liz Walker, Tibi (liz.walker@tibi.com) 212-966-3773
Celebrities Expected: Nicole Trunfio (Make Me a Supermodel), Ana Christina (Latin Recording Artist), Jessica Rivera (Former Miss Latina Central Florida)
The island of Bali is the inspiration for this Resort 09/10 collection- infused with batik and ikat prints that have been updated with a vibrant modern-day color palette
Degree Women Fine Fragrance Collection is partnering with Tibi Swimwear at Mercedes-Benz Fashion Week Swim to help launch the 2010 line. Like Tibi’s fresh, fun designs for summer, Degree Women Fine Fragrance is the perfect summer must-have featuring new anti-perspirants and matching body mists in three sizzling scents- Classic Romance, Sexy Intrigue and Delicious Bliss
Caffe Swimwear, Beachway (8:00PM)
Contact: Yael Fraynd (yael@hypublicity.com) 212-695-8600
Caffe is very excited to launch its 2010 “Making a Change” Collection, one of the company’s first introductions to the states
Caffe’s new collection draws from an age of reflection- a new period marked by an increase in creativity and a more humanistic approach to all we do, think and create
The line continues to channel its “laid back luxury” style, this time seen through the prism of the sixties merging “new bohemian” elements with hand crafted details
Marysia Swim, Oasis (9:00PM)
Contact: Jackie Thomson, Leapfrog PR(jtyler@leapfrogprco.com) 843-579-0500
Celebrities Expected: Perrey Reeves (Entourage)
Discover the Marysia Swim ballerina-meets-punk cruise 2009 collection- an assortment of lifestyle pieces from swimsuits to separates
This season, designer Marysia Reeves expands her line to introduce cover-ups, loungewear and dresses in soft pinks and subtle tones punctuated with hints of neon, heavy zippers, bold studs and other unexpected details
Highlights from the collection include high-waisted bikini bottoms paired with ruffled and ruched tops, neon and pink plaid-patterned cover-ups, suits embellished with brass studs and a featured look from her “Bumby: collection for tots (ages 2-6)
Marysia just won the Charleston Fashion Week Emerging Designer: Southeast Competition in March 2009
Friday, July 17, 2009
Crystal Jin, Penthouse (4:00-6:00PM)
Contact: Cece Feinberg PR (cece@feinbergpr.com) 305-532-3467
The well-edited assortment of monokinis, bikinis and cover-ups expresses designer Crystal Jin Eley’s individual style and comes from personal necessity
The collection for Resort 2010 consists of more than a dozen styles including triangle and bandeau tops mixed with various bottoms as well as a few monokinis, and is presented in different colors and prints such as animal and geometric, for a total of nearly 40 looks
Eley attended Parson’s the New School for Design and chose to launch a swimwear line for two reasons, necessity and her outdoor roots
She never could find styles, colors and fabrics which matched with her personal taste and as a result has created her luxurious Crystal Jin swimwear line
ANK by Mirla Sabino, Beachway (6:00PM)
Contact: Cece Feinberg PR (cece@feinbergpr.com) 305-532-3467
Mirla Sabino will launch the cruise 2010 collection of her coveted ANK swim and resort wear line at the Mercedes-Benz Fashion Week Swim Miami
ANK ventures deep into the jungle of the Caribbean Islands for Summer 2010 and modernizes and updates prints with color-blocked versions of coral, fuchsia, burgundy, sea blue and green
Updated touches are suspender trims, multicolored stones and gold and silver-plated hardware that stays cool to the touch. Ethnic tradition is further explored in braided belts and scalloped edges which mimic undulating waves of the sea.
True Religion Swimwear, Cabaña Grande (7:00PM)
Contact: Alexis Knapp, Tres Koi PR (alexis@treskoipr.com) 305-751-9641
Leaders in eccentric, vintage ‘70s style, True Religion swimwear’s 2010 collection will hit the runway again at the 5th annual Mercedes-Benz Fashion Week Swim, offering a creative spin to their traditional boho-chic flavor
The 80-piece, “mix-and-match” separates are created with tone on tone colors, vintage inspired tie-dye prints, textured fabrics like faux snakeskin, plaid and camouflage
After party at SET Night Club in Miami Beach (11:00PM)
Red Carter, Beachway (8:00PM)
Contact: Cece Feinberg PR (cece@feinbergpr.com) 305-532-3467
·The theme this season at Red Carter’s fashion show is a little bit animal, a little bit Rock and Roll and a whole lot of Space-age glamour
·Red’s addictions to surprising and delighting the audience are intact and in full force this season
Aqua Di Lara, Oasis (9:00PM)
Contact: Reyhan Sofraci (press@aquadilara.com) 888-844-9396
·Canada’s fashion-forward swimwear designer debuts her newest collection for the first time at Mercedes-Benz Fashion Week Swim
L*Space by Monica Wise, Mercedes-Benz Presents Designer, Cabaña Grande (10:00PM)
Contact: Amy Denoon, Beach House PR (amy@beachhousepr.com) 949-673-4455
Celebrities Expected: Gilles Marini (Sex and the City), Kelly Killoren Bensimon (Real Housewives of NYC), Adam Gregory (90210), Whitney Port (The City), Jason Kennedy (E!), Catt Sadler (E!), Jeff Donovan (Burn Notice), Bravo’s Miami Social cast members
·L*Space by Monica Wise is known for creating luxurious swimwear with sexy silhouettes and flattering fits and is honored to be this season’s “Mercedes-Benz Presents” designer
·In addition to a full line of swim and resort wear, L*Space by Monica Wise will unveil a capsule collection in partnership with OmniPeace- a humanitarian fashion brand that donates 25% of profits to charities promoting peace, human rights, education and the end of extreme poverty in Africa by 2025
Saturday, July 18, 2009
Tori Praver Swimwear Press Preview, Penthouse (4:00PM)
Contact: Josh Goldfarb, (joshgoldfarb@mac.com) 310-717-8799
Praver is introducing maillots and cover-ups to her line and expanding the palette of her form-flattering mix-and-match bikinis, adding pastels and white and cream
Clever cuts and top-notch construction ensure that these super-sexy suits stand up to the surf- a principle for Praver, a surfer herself
Shell embellishment inspired by Praver’s childhood in Hawaii and travels to Bali
Mara Hoffman, Beachway (6:00PM)
Contact: People’s Revolution (requests@peoplesrevolution.com) 212-479-8543
For her Resort 2010 Swim collection, Hoffman drew inspiration from a spiritual exploration in the desert, which translated into a variety of unique silhouettes and colorful psychedelic prints, ranging from bold and bright to softer and more feminine
The swim range features various styles that flatter every body type, including super sexy one-pieces for lounging poolside and more playful bikinis, perfect for a standout look at the beach
Drawing inspiration from both the desert and the universe, the color palette varies from black, red and yellow to lavender and blue
Ed Hardy Swimwear, Cabaña Grande (7:00PM)
Contact: Alexis Knapp, Tres Koi PR (alexis@treskoipr.com) 305-751-9641
Returning for another successful year, Ed Hardy Swimwear keeps their look fashion forward with an eclectic mix of designs, colors and fabrics
The 2010 contemporary swimwear collection will offer “mix and match” separates, Lurex fabrics and unique embellishments including custom hardware
Ed Hardy is a lifestyle brand focused on creating a great product with a Cali-inspired brand
An after party will follow at La Cote in the Fontainebleau Hotel (10:00PM)
White Sands Australia, Beachway (8:00PM)
Contact: Elise Garland, Elise Garland PR (elise@egpr.com)
Glisten poolside in sweet frilly beandeau bikinis and itsy bitsy Brazilian bottoms, or for more sophistication choose the beautifully shaped maillots in heavenly gelato colors
Look sharp in the all black one pieces which cut a striking figure with deep plunging V necklines and flawlessly structured shapes constructed like all White Sands pieces, using the finest in lycra fabric
White Sands also offers a chic resort collection. 80’s glamour reigns supreme with sexy sequin t-shirt dresses, maxi frocks and playful jumpsuits that will take you from beachside to sipping cocktails at the bar
Poko Pano, Oasis (9:00PM)
Contact: Cece Feinberg PR (pokopano@feinbergpr.com) 305-532-3467
Poko Pano’s Summer 2010 collection brings awareness to the delicate ecosystem’s plight through Summer 2010’s Amazon-inspired themes such as the caffeinated guarana plant, spicy peppers and native Indians among others
The collection’s colorful polka dots and stripes symbolize the diversity of the rainforest and the Brazilian people
Tropical colors as well as neutrals like black, white and beige are incorporated to translate the region’s richness. The brand’s exclusive dye technique, leather, metallics and printed acrylics add even greater depth
Xtra Life LYCRA®, Cabaña Grande (10:00PM)
Contact: Simone Delfino, Laforce & Stevens, (sdelfino@laforce-stevens.com) 212-242-9353
The Xtra Life LYCRA® fiber 2009 Swimwear Show will begin with a cocktail reception (9:45 PM)
Hosted by Gretta Monahan, style expert and co-host of Bravo Network’s “Tim Gunn’s Guide to Style,” the show will feature archival garments from 1960-1990 and swimwear looks from 2010 designer collections containing LYCRA® fiber and Xtra Life LYCRA® fiber
Sunday, July 19, 2009
Vitamin A, Cabaña Grande (7:00PM)
Contact: Cece Feinberg PR (cece@feinbergpr.com) 305-532-3467
Vitamin A has always been known as the “LBD of swimwear”, the leader when it comes to the sleek black bikini; and this season black is more important than ever, with incredibly sexy but wearable cuts, innovative constructions and flattering rusching detail, recalling the heyday of Hollywood Glamour
The fabrics this season are accentuated with the most innovative styling details, such as luxury braided straps, exotic beads and matte metallic hardware
The Collection is inspired by travels from the beaches of Bahia, Brazil, to the islands in the South of Norway
Cia.Marítima, Beachway (8:00PM)
Contact: Chad Thompson, Communa-k Inc. (chad@communa-k.com) 212-229-0800
The 2010 collection from Cia.Marítima uses colorful prints, draping and trim
Beautiful sea shades from blue to green inspire the color palate which features turquoise, emerald and royal blue while incorporating neutral shades such as coral, brown, white and black
Fabrics such as lycra, jersey and the new “nectarine”, which has a velveteen touch, offer the light fluidness necessary to the collection
Luli Fama, Oasis (9:00PM)
Contact: Kristina Lynch, Tara, Ink. (Kristina@taraink.com) 305-864-3434
Break out the confetti and Latin beats as Miami-based designers Luli and Augusto Hanimian unveil Luli Fama 2010 in celebration of sexy glamour
Vibrant tones resemble seductive blues of the ocean, purples of the sky at sunset and glimmering gold of the stars
Luli Fama sets the stage for the ultimate evening festivity. Balloons will fill the tent and models grace the runway debuting Luli Fama in a bold mix of tones and designs
V Del Sol, Cabaña Grande (10:00PM)
Contact: Cece Feinberg PR (Cece@feinbergPR.com) 305-532-3467
V Del Sol is adding two new lines this season, the Black Label and Redline collections
Redline provides the young and young at heart bold styles with lots of attitude. The Black Line proves that women do not have to settle for a second-hand fashion experience
The main V Del Sol line continues to break new ground with its avant-garde designer styles for women who are the true trendsetters
V Del Sol After-party, Penthouse (11:00PM)
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