Shay Todd 2010 Collection at W South Beach Hotel
Shay Todd brought swim back to the 80’s with her debut of 2010 beachwear at WET at W South Beach on Friday, July 17, 2009. Presented by NIVEA, the evening transformed South Beach’s latest destination into an unforgettable setting where decadence and sex appeal intrigued guests as the designer-extraordinaire took onlookers down memory lane.
Celebrity attendees including actress, Tara Reid and German boyfriend Michael Axtmann; The Howard Stern Show co-host, Robin Quivers; BRAVO TV’s The Real Housewives of New York, Kelly Bensimon; The Real Housewives of New Jersey, Dina Manzo, and BRAVO TV’s Miami Social, Maria Lankina, reveled in the alluring, playful side of Shay Todd’s reinvention of the 80’s where she incorporated four different personalities into swimwear, cover-ups and resort wear.
Feminine silhouettes and sexy cuts in both muted and vivid tones, the collection evokes an excessive rendition of the popular decade. “I feel the 80s was the most fashionable yet versatile decade as it featured irresistible styles ranging from rock to bohemian-chic trends,” states Todd. “I wanted to tap into each personality of fashion expressionists by creating a collection of assorted designs.” The 2010 collection uniquely blended the union between old and new by showcasing retro-inspired fashion at Miami’s newest hotspot.
Limelight NYC and the ‘up all night, sleep all day’ lifestyle coincide with the aggressive style and attitude of Grace Jones and Nina Hagen – the queens of 1980’s underground fashion and music. Where black eyeliner was your best friend and your look emulated those of The Cure and Ministry, black, hot pink and high-gloss is the framework of this collection. Shay Todd’s strikingly pink bikini “La Femme” with corset designs, patent leather monokini “Bondage” with lattice design on the sides and “Jones Dress” with shoulder padding presented hard-edge glamour.
“I aspired to revive each distinct trend of the popular era,” concludes Shay Todd.” “I am thrilled to continue my partnership with such an amazing lifestyle brand as NIVEA and excited to pay tribute to one of my favorite fashion periods – The Eighties.”
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