Resolution Number One: Get South Beach Sexy!
Starting the New Year on the right note here in Miami Beach, we pause for a moment to consider those pesky New Year’s Resolutions. Get slimmer; give to charities; work smarter… (yawn) …and our number one resolution is: Get South Beach sexy!
Dominique Meimoun starts each day as sexy as possible just having that erotic-sounding French name! While one might still enjoy a rousing roll in the hay with a guy named Fred, there is definitely something to be said about gasping for breath shouting, “Dominique! Dominique!” Vive La France!
Newly arrived on South Beach, Tunisian born Meimoun believes he knows What Women Want. And like the Best Men on the Beach, he is willing to put his Money where his Mouth is. He has created the first Girls Only Boutique in town featuring sleek black interiors and 6000 square feet of treats that are tempting enough to violate even the most resolute New Year’s Oath.
Naturally, it’s called “Sex &… ” a concept shop that is as far from the homogenized mall experience as Oz is from Kansas. Meimoun believes the success of a specialty store just for women will support a sister shop in NYC’s SoHo district and a high rollers’ outpost in Las Vegas later this year.
For now, let the most resolute post-New Year’s shopper beware!
Did you promise to spend less?
Well then try to avoid the sleek leather jackets, the high-shaft black boots or the silky Cadolle corsets guaranteed to enhance your gentle curves.
Did you swear off caffeine or alcohol?
Steer clear of the cozy cafe tables, the creamy cappuccino and the sleek martini bar sparkling under Roberto Cavalli-designed chandeliers.
Sex &… is dedicated to the most sophisticated woman who appreciates simple luxuries and sensual pleasures. Meimoun wanted to create a space where Girls Just Want to Have Fun. He installed beaded curtains in the changing rooms, stripper poles in the back of the shop and velvety drapes to provide a quiet refuge for modest moments. Sexy French music plays as slim lingerie models work the catwalk on the flat screen TVs. He hopes to attract upscale and adventurous women who appreciate quality boutique items and clever girls who want to celebrate their bachelorette parties in style.
Stocked with carefully selected shoes, designer handbags, silky blouses and even a 24 karat gold vibrator, the inventory is edited to appeal to daytime dreams and nighttime fantasies. While the original concept was to collect a one-time $99 membership fee for entry, the South Beach Door Policy was revised to allow any curious female shopper (and her escorted male companion) into the private enclave of beautiful clothes and innovative gifts.
If you’re even the least bit curious about this clever and sensual enterprise, pop on your Jimmy Choos and slip past the sliding glass door at 743 Washington Avenue this weekend. You’re sure to find everything your heart (and your partner) desires.
After all, Valentine’s Day is February 14th…
Sex &…
743 Washington Avenue
Miami Beach, FL
305-604-0119
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