Distinctly European in their designs, Diesel has captured the hearts of American
shoppers everywhere. And with their newest location here on South Beach, the
Diesel craze is intensifying.
Their unique cuts, unexpected patterns and sporty
chic style (not to mention cool window displays) had us beating down their door
even before they even opened to the public. We can't lie, some of the pieces will
give you sticker shock, but that hasn't kept the constant mob of shoppers away.
A far cry from the Diesel Style Lab in New York, this slightly more modest location will provide you with great gear for the beach. It may have been the cool
ad campaigns that lured you in, but it's the perfectly cut jeans and comfortable
square-toed sneakers that will keep coming back for more.
