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ZARA - Collins Avenue |
The introduction of global fast fashion brand ZARA
to the Miami market brought high styles and low prices to a hungry
consumer base. Part of a worldwide chain that comprises over 5000 stores
in 78 countries, the Spanish retailer surveys the best of the season's
looks and reproduces them quickly, creatively and efficiently so they
can deftly move on to the next trend. Originally opened in Spain in
1975, the popular stores swept quickly to Portugal, New York and Paris
by 1990. Comparable in category to Forever 21 and H & M, the fashions at
ZARA are more grown up than Forever 21 and often more subdued in color
palette than H&M.
ZARA South Beach is located in the prime Collins
Avenue shopping district just north of Fifth Street and adjoins MNG by
Mango, a slightly more expensive global fashion retailer with roots in
nearby Barcelona that spread to the US in 2006. While Mango categorizes
their fashions into casual, evening and sportswear collections, the ZARA
brand seems more focused upon turnover - moving the looks in and out to
keep customers interested in the next collection.
The South Beach branch joins the Dadeland and
Aventura Mall locations offering men's and women's clothing in
collections for both work and weekend. In addition to contemporary
sportswear, denim, outerwear and knits, the range of handbags, shoes and
accessories are designed with an eye on the runway but a healthy respect
for the budget conscious fashionista. While the women's clothing appeals
to a range of ages and lifestyles, too often the menswear is cut to a
youthful, lean silhouette which may prove too slim fitting for an
athletic build. With guys skinny jeans, logo tees and fine gauge
knitwear, the overall image is geared more toward a young men's market
than an older shopper.
ZARA Store Details
| Rating: |
 - 4
stars / 9
reviews across the Web |
| Address: |
590 Collins Avenue, Miami Beach, FL 33139
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| Phone: |
(305) 532-8002 |
| Price: |
$$$ |
| Payment: |
Cash, Credit Card |
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Parking: |
Parking
garage |
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Website: |
www.zara.com/ |
| Hours: |
Mo-Th, Su 10am - 10pm
Fr-Sa 10pm - 11pm |
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