Trips to the mailbox can sometimes be soul-crushing ordeals for
the modern woman when she discovers the latest edition of the
Victoria's Secret catalog has arrived and she's simply never
going to look like the air-brushed angels who gaze seductively from
every photograph. While it may seem counter-intuitive for a popular
woman's brand to send such intimidating messages to millions of
addresses, the world-famous lingerie retailer enjoys a multi-million
dollar return on this sexy investment year after year.
Apparently many women want to dress like the pampered super models who
strut in stilettos, push-up bras, barely-there thongs and very
big hair. Husbands and boyfriends flock to the retail outlet on Lincoln
Road Mall to purchase the racy undergarments or the more modest PINK
line of babydolls and college dorm-ready looks. With over 1,000 shops
across the country, the extensive selection of shapewear, hosiery,
cosmetics and fragrance nets over $4 billion in sales. That's a LOT
of underwear!
Adding to the merchandise assortment, Victoria's Secret also features a
variety of pajama and nightgown styles, a super-sexy selection of
swimwear and sized-to-fit swim separates as well as clothing and shoes.
The more youthful PINK collection of logo printed tees, terry knitwear
and novelty gifts serves as a gateway for younger customers who are not
quite ready for the buxom bombshell designs. These savvy merchants know
that appealing to a teen audience ensures that the next generation of
push-up bra and corset wearing ladies is already at home eagerly waiting
to get that catalog in the mail.
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